Since 2020 I’ve run my own Florida real estate brokerage, Everlane Realty. I built an AI set-up for real estate agents, and I run my own listings on it.
What it is
It lives on my own Claude account, in four places:
- An assistant for the day. I tell it what happened or ask what’s new; it keeps my records.
- A leads manager. One place for everyone who is not yet a client.
- One AI Agent per client. Each buyer or seller gets their own project for the deal.
- A negotiation advisor. Where I think a decision through.
The records of people, properties, deals and to-dos are written down in my own Notion. The papers sit in my own Google Drive. A connector I built gives it its working instructions and live listing data.
Setting it up
In October 2026 I set it up on my own live account. It took me about half an hour.
On a live deal
On 4 October I used it on one of my own listings, in the middle of a live negotiation. When I said yes, it drafted a reply and read it back to me, and I sent it myself.
That is how I have it set up: in Auto, it can send an email as soon as I ask, so I only ask when I mean it.
The rest of the day
When I ask for it, it makes a one-page brief of my day from my calendar and new mail. When something goes wrong, it sends me a short note, so I can fix the instructions in one place.
For real estate agents
I made an explainer video about it: “An offer lands at dinner. Here’s what your AI agent does.” The AI Setup Workshop is a hands-on workshop where real estate agents set up their own AI agent, on their own account.